THE AUTHENTIC BUSINESS SCHOOL
The ''cool'' business school to provide you with the education and the support you've been searching for to finally become self-employed and start making money by doing what you love.

The Authentic Business School is a group busness coaching program teaching you business foundations and giving you a roadmap to become self-employed and build your authentic business.

WHAT IS ABS?
The Authentic Business School is a 6-month all-round educational group coaching program that will provide you with the business foundations knowledge you need, the mindset and the creative approach to bring your idea into action. Oh, and like-minded friends to share this journey with and grow together.
THE CURRICULUM
The Authentic Business School is equipped with the 6 most important subjects for creating an authentic business.
  • SELF FINDING
    Unlike any other business school we start by focusing on yourself first. Authentic businesses are created by aligning your work to who you truly are and your purpose. This first module will give you clarity and confidence around you interests, passions, skills and values in life.
    1
  • DESIGN THINKING
    The methodology I use in life and business is anchored in the process of Design Thinking. As a part of the curriculum I'll teach you the rules, the mindset and the basics of Design Thinking which will enhance your creative confidence as an entrepreneur and make you an outstanding problem solver.
    2
  • PRODUCT DEVELOPMENT
    No matter if you already have a clear business idea to work on or you're still wondering how to pack your skills together into a service - I've got you covered! We'll spend a whole month into research and ideation to come up with your own unique service/product.
    3
  • BRANDING
    Branding is probably the most important step of building a business. Here we'll focus not only on your visual representation - the colours, the fonts, your photographic style and your logo, but we'll clarify the core of your branding and the main messaging and copy you'll use on your website.
    4
  • MARKETING STRATEGIES
    We live in the age of digital marketing and social media so knowing how to use these platforms in your benefit is key. We'll tap into planning and strategyzing your content but also feeling fun and authentic when speaking about your services! And yes, we'll cover offline marketing as well!
    5
  • SALES + PRICING
    What if I tell you sales don't need to feel bad and icky? In the end of our school program we'll learn how to get confident and creative when it comes to selling your own products and services. You'll learn how to put a price tag on your work and how to lead a sales conversation authentically.
    6

WHO IS IT FOR?

Let me describe for you the ideal student of ABS and you'll tell me if this sounds like you!
  • You have this dream of building your own thing, working self-employed and expressing your gifts but you're doubting if you're capable of doing it and don't know where to start.
  • You're done working jobs that are not fulfilling you and are draining your energy and you're ready to give yourself and your own creative ideas a try.
  • You need someone to hold you accountable and guide you on this process not only with strategic steps but also with your mindset and limiting beliefs.
  • You might already work freelance or have tried a few of your services with some first clients but you need stable business foundations and better messaging.
  • You've worked in marketing or branding many years and you're constantly selling other people's products and services and you finally want to do it for yourself
WHY I CREATED ''The Authentic Business School''
THE MISSION
I know exactly how you feel because I've been there! What I've written above is exactly where I was 3,5 years ago. And back then I didn't know a program, place or person I can reach out to to give me the needed knowledge to start my business and mainly - break my limiting beliefs.

That's why I created ''The Authentic Business School'' - to be your support on this amazing journey, to provide you with all business / entrepreneurship knowledge in one place, to share with you my experience and provide you with other like-minded classmates on the way, because - well the entrepreneurial journey can be quite lonely sometimes.

THIS DREAM WAS PLANTED IN YOUR HEART FOR A REASON!

Seriously! And you're shying away from it just because you're scared. Well, good that you found your way here. It's time to stop procrastinating on this amazing idea you have and start taking action - because the world needs your contribution. Together we'll get the clarity of your vision, break all your limiting beliefs and learn business foundations to start making it true!
NEXT COHORT START: September 15th
The application for the first cohort of ABS is now open. Classes will start officially on October 1st, 2023. The class will consist of max. 10 students.
OPEN DAY: 60min Video
I've recorded for you a 60min LIVE Zoom sessions to learn more about the curriculum and the timeline of the program and see if it's the right thing for you.
HOW IT WORKS
1
APPLICATION
The first step of your application is to fill out the application form.
2
INTERVIEW
After you've filled out the application form I'll contact you to schedule a FREE 40min call with me to ask all your questions and see if ABS is the right thing for you!
3
PAYMENT PLAN
You can pay in full or in 3 or 6 tiers during the program - depending on what suits you best.
4
DEPOSIT
In order to save your spot you'll need to transfer the first tier of your payment plan.

THE PROGRAM INCLUDES:

  • 6x VIDEOBOOKS
    All educational content will be uploaded to our ''classroom'' and provided to you in form of modules of video lessons so you can watch (and re-watch) them in your own pace. There will be 6 main modules containing around 5-10 videos in each fo them.
  • WEEKLY GROUP CALLS
    The class will gather once a week to discuss questions, progress and have partner games to integrate the gained knowledge.
  • INTERACTIVE WORKBOOKS + NOTION TEMPLATES
    I've adapted the individual work in Notion templates and Google Doc where you can save your work and brainstorms after the 6 months of the program.
  • 6x 1:1 MENTORING CALLS WITH ME
    Each month of the program you'll have an individual 1:1 coaching call with me to discuss all questions and blocks around the current module.
WHY TRUSTING ME?
WHAT MY STUDENTS SAY:
ENROLLMENT
The price includes all coaching calls, materials and life-time access to the content.
PAYMENT PLAN
The payment plan is for anyone who wants to do the program but can't invest in the full price currently.

3x400
APPLY
PAY IN FULL
The full price of the program is for those who are ready to invest right away and are not afraid to say YES to themselves!

1x 1200
APPLY
PRIVATE SCHOOL
The private school is for anyone who have missed the start of the cohort or particularly wants to have a private 1:1 coaching experience.

1800
APPLY
Newsletter done right?
Subscribe to the weekly email you'll actually look forward to and open! Inside ''The Authentic Newsletter'' you'll find insights on business, branding, marketing, being self-employed and every now and then a surf story or a life reflection from moi.
BUSINESS FOUNDATIONS:
Mini-training
CONTACTS
Hit me up for collaborations, podcast invites, keynote speaking gigs or any other requests!
Contacts
Hit me up for collaborations, podcast invites, keynote speaking gigs or any other requests!